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Blue River Greenway Strategic Marketing Plan

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The Blue River Greenway spans a watershed corridor stretching from Overland Park to Kansas City, uniting a fragmented patchwork of parks, trails, and restoration sites into a single, legible vision. To help Heartland Conservation Alliance carry that vision to donors, elected officials, and the public, SUR was brought on to translate years of planning work into a clear, compelling set of visuals.

The work centers on making an ambitious, multi-jurisdictional plan tangible. Detailed corridor maps trace the trail’s proposed route, connecting neighborhoods, and points of interest, while realistic renderings bring key features — kayak launches, multi-use trails — into focus. Artistic drawings capture the atmosphere of a corridor not yet built: the way people might gather, move, and linger along its length.

That visual work extends to the Renew the Blue website, where new Blue River Greenway pages give the project a permanent digital home — a place where the maps and renderings live together and continue to evolve as the project does.

The result is a visual foundation built to do real work: equipping HCA staff and partners with the tools to make the case for the Greenway, reach after reach, to the people who can help build it.

© 2026 Sur Landscape Architecture.

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